1-10V chain store design

About the Design and Application of Indoor Lighting in Clothing Store

At present, with the increasingly rich display forms of various clothing specialty stores, the clothing body and its brand culture are most effectively displayed in the static display. Its characteristics and competitive selling points are the key nodes in the decoration design of specialty stores, and it is also the focus of merchants. question. This paper focuses on the design and application of indoor lighting in clothing stores as the research object. On the basis of summarizing the previous research results, we conducts an in-depth analysis of this topic by going to the clothing store on Huangxing Road, Changsha City to conduct on-the-spot investigation. This paper analyzes the characteristics of lighting design in different spaces and different environments, aiming to have an in-depth understanding of the development status of lighting design in contemporary clothing stores in my country. On this basis, analyze how lighting design is most effectively reflected in clothing stores. Brand culture and essential characteristics of clothing products.

In today's field of clothing store display design, the application of lighting design has already surpassed the basic role of simply illuminating individual clothing and making the store bright as a whole, but has risen to the marketing level of clothing products. Most of the lighting is designed to create the atmosphere required by the store through the design and adjustment of color, brightness and other elements, and to improve the imperfect space area in the store. It also plays a role in guiding customers' shopping sight and promoting sales. The lighting design has moved from the initial simple and practical function to the complex aesthetic level. Therefore, the design and application of lighting is very important in the environmental display design of the entire clothing store.

1 Analysis of the current situation of interior lighting design of clothing stores

1.1 Analysis of the current situation abroad

The sales form of specialty stores originated in Western countries, so the sales development of foreign clothing stores must be more mature than China. This status quo has finally led to the formation of a particularly rich culture and style of clothing sales in many countries in Europe and North America. For example, Italy, France and other countries pursue avant-garde and romantic design styles, while the United States in North America and the United Kingdom on the other side of the Atlantic place more emphasis on the application of new technologies. Japan, which is adjacent to my country, is quite accomplished in expressing the delicateness of clothing.

In addition, in terms of early scientific research investment, lighting companies pay more attention to product quality while focusing on product research and development, and pay more attention to originality in lighting design, and most companies have established their own lighting design laboratories. It is really needed by many businesses, and most of the lighting companies have certain technical exchanges with most of the photonics companies. For example, the "PH" lamp design is not only a typical representative of Scandinavian design style, but also reflects the fundamental principle of artistic design - the unity of science, technology and art.

1.2 Analysis of the current situation in China

Looking at the lighting design level of domestic clothing stores, there is a very big gap compared with foreign countries, especially developed countries in Europe and the United States. Domestic clothing sellers have not placed the display design in a correspondingly high position in terms of sales awareness, which makes the lighting design of specialty stores in my country appear to be inherently inadequate. Again. The gap in the level of clothing in my country also makes the level of clothing display correspondingly backward. The root cause is that the concept and function of the lighting design position are not clear. Therefore, the lighting design level of domestic clothing stores is still in the stage of exploration and experimentation, and only pays attention to the technical manipulation of lighting design of clothing stores and only pays attention to short-term interests, rather than display design and creativity.

2 Lighting methods for interior lighting design of clothing stores

According to the function of the store and the layout of the lighting, the lighting of clothing stores is generally divided into overall lighting, local accent lighting and decorative lighting.

Among them, in the lighting part, how to properly match the lighting dimming control system is particularly important. Usually, a clothing store needs a lighting to control or separate different lamps. At this time, VT-C301 and VT-C302 like vtecklite can be convenient. implement this function. The VT-C301 can control four outputs by one switch. The VT-C302 can control four corresponding outputs by 4 different switches. Through brightness adjustment, angle adjustment, and lighting area adjustment, various scenes can be combined.

2.1 Overall lighting

The overall lighting is the space lighting that illuminates the entire clothing store. It usually adopts flood lighting and is also composed of all local lighting. In the overall lighting, the brightness should not be too strong. The main light source of the overall lighting can be consciously weakened or enhanced according to the flow of people and the requirements of the exhibition activities, so as to design, render and create a light rendering environment rich in visual appeal. Strengthen the contrast between the exhibits and the background, booth and other areas, so as to achieve the lighting effect that highlights the clothing design exhibits. In order to make the local area play the role of actively guiding the audience and diverting the flow of people, some schematic lighting can be done to adjust the light intensity. In addition, the overall lighting brightness of the non-key areas should not exceed the lighting brightness of the clothing display area. As the light source for the overall lighting of the clothing store, floodlights can be used to illuminate the ceiling to obtain softer reflected light, or a ceiling directly composed of light-emitting components can be used to set floodlights around.

2.2 Local accent lighting

Local key lighting is a form of directional lighting in a small area, which is targeted to illuminate the key performance areas in the store. The purpose of local lighting is to attract the attention of viewers through affirmative and directional lighting, so that consumers can attract the illuminated commodities after entering the store. Using a reasonable light source, the essential characteristics of clothing of different colors can be truly and directly displayed in front of customers. After the irradiation of light, the texture and inherent color of the clothing are enhanced. For example, warm-colored clothing is illuminated by warm colors, which can enhance the warm texture of clothing, and then reflect light from shiny items, which adds to the delicacy and nobility of the clothing product itself. In addition, the display method of clothing also determines the different lighting methods, which can uniquely display the clothing in front of the customers, and make the connotation and essence of the clothing be explained. At the same time, after careful design, the projected beam will separate the clothing from the background layer, thereby creating a spatial sense of color and material.

2.3 Decorative lighting

Decorative lighting is not for the purpose of directly illuminating the store or illuminating the goods, but to attract the attention of consumers through special lamps or effects, to render the atmosphere, to focus on embellishment, and to separate the layers. In the specific construction, it is advisable to use condensing devices or floodlights or spotlights with reflective materials, or use the track lighting system above the display stand and display stand. In decorative lighting, the range and focus of lighting should not be too uniform, and there should be focus and layers in direction and strength, so as to reflect the three-dimensional sense of the exhibits with spatial layers.

Among them, for texts, promotional posters, etc. that need balanced lighting, it is necessary to use relatively soft fluorescent lamps. For clothing exhibits with stricter requirements on color resolution, a light source with better color display, such as a combination of incandescent and fluorescent lamps, should be used. Decorative lighting uses color and strength to separate different areas in the entire store, and focuses on highlighting the main and heavy-duty styles.

3 Conclusion

When light is shaped, it can be a very strange piece of art. The designed light source can highlight the advantages and characteristics of the exhibits, and at the same time avoid its shortcomings. For different shapes in the display space, designers can adjust various factors of lighting to affect them. Precisely designed lighting design allows customers to stay in the display space environment for a long time and enjoy it. And the lighting design can achieve visual effects such as creating a unique environmental atmosphere, enriching the space level, emphasizing the focus and center of the display, changing the space ratio, etc., using the changes and contrasts of light and dark levels generated by lighting, can emphasize the three-dimensional sense of the displayed products and increase the space. Overall charm.

In short, lighting design is a very important part of the display design of clothing stores. Through the design and adjustment of various levels of lighting, such as overall lighting and local accent lighting, it is possible to clearly divide different space areas and highlight the center and focus that need to be conveyed. Designers can render different space atmospheres by projecting the whole group of lighting combinations and different color lighting, activate the atmosphere of clothing stores, improve the value of clothing products, and create a specific mood to achieve the best marketing effect of clothing exhibits.